Jonathan Knowles still life advertising work interested me visually because the lighting applied defines the shape of the product. Thin white streaks frame the drinks and separate the product from the dark background, connotations of importance and class are implied. The definition of the body also creates a desirability to the subject matters, causing the viewer to want to drink the beverages, a principal aim for drinks product advertising. I will try to replicate this lighting technique on a red wine bottle as I feel that the ideas and connotations that this lighting suggests, when juxtaposed with a black background, will be effective due to red wine's association with a classier and higher social class, obviously it will try to also evoke similar thirst quenching reactions from the viewers of my images.
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